Information
Behance
Role: Art Director, Graphic Designer
When you think of a typical bank user, the first image that comes to mind is that of a businessman in his 40s, with a nice suit and a briefcase. BPER Banca knows that currently, in Italy, there is a huge gap between the world of finance and young people, mostly GenZers. BPER Banca needed a way to interact with this kind of audience, and to help them, Paghette was designed. Paghette is an instagram page, filled with memes, pop culture references and some financial tricks.
In october, during the financial education month, the page published a serie of posts in collaboration with the official instagram page of BPER Banca