Information
Behance
Role: Art Director, Graphic Designer
Have you ever been in a designer’s house? Usually it’s not the typical house the catatlogues show you. It’s messy, full of colorful stuff, books and snacks.
LiuJo Living wanted to rethink its social communication, detaching from the clean aesthetics typical of interior design brands, and wanted to represent a house which is truly lived. I proposed a new art direction, oriented towards bold photography, with a cutting-edge flash usage, displaying LiuJo Living’s products in a new, youthful and creative way.
To underline their new, creative communication, I introduced on their main social channel