Information
Behance
Role: Art Director, Graphic Designer
“La sogni, la vivi” (”Dream it, live it”) that is the motto of Pensarecasa, a interior design brand where people can make their dream house come to life, through its consulting service and tailored projects.
This year, the main focus of the brand communication is about people, and to follow this vision, a photoshoot has been designed and organized to show how people live their houses. The photoshoot follows the brand’s archetype of the magician, and it focuses on showing people living in their ideal space, where their hobbies are satisfied and needs are met. The photoshoot consists of a serie of photos and videos, where we can also clearly see the products of the brand being used and lived in.